What is a Marketing Funnel

What exactly is a channel for marketing and why should an online marketer have one?

It is a marketing strategy that is used to convince potential customers to buy items from you. This is a sales process that involves a person visiting your blog to find information that will help them solve their issue. Through certain tools, however, you can learn how to build an understanding and establish confidence with every visitor.

This will help you understand the needs and wants of each visitor. This will allow you to give the most accurate information to all your visitors. Visitors is more comfortable purchasing your products when you have earned their confidence. The visitor then transform into a buyer.

Certain customers turn out to be very loyal customers, willing to purchase any product you promote. A marketing funnel includes all the steps needed to convert a regular user of your site to become a loyal client and purchase every item that you sell.

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This is the ultimate goal for any internet marketer. A well-designed funnel will accomplish this easily.

You have your marketing resources catching people's attention and drawing them into the funnel. They enter the funnel when they fill in the form that you have on your PERSONAL lead capture page. Because nobody is going to opt-in on your business' lead capture page, I've said "personal". They want to be leaders and not an organization.

The lead capture page serves as an entry point to the funnel. By clicking the "Sign up now" and "Enter Here" buttons will open a new realm of marketing via network.

The most appealing part is that they have qualified themselves to be able to do it. It is their decision. You've sold them nothing, other than your leadership qualities, a mentor, and as someone who can show them how to increase leads and bring more cash into their business.

This is how a standard marketing funnel works:

On the "front-end" you have a free offer to attract and attract people who might be interested in purchasing your products further down the sales funnel. To get your product for free you must join (also called opt-in), and provide your email address and name. Then, you will include them on your email list.

Now, you have these contacts in your email list and you are able to offer them similar promotions that may be of interest to them.

Signing up for the complimentary offer will lead you to a webpage that has low-price deals or a "trip wire offer". At this point, they will be taken to the "back side" of the funnel.

If they buy the low price offer, they will be taken to another related offer at a higher price (normally known as an upsell). A person who also buys the cheaper offer will be directed to the next similar product at an even more expensive price. The process could continue for several years.

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